Did you watch our primetime slot on ITV's new talent show 'The Big Audition'? The reality TV show searched for the new canine to be the face of PurrfectlyYappy.com. The successful dog secured a six-month modelling and social media contract as well as being the cover star for their newstrade consumer magazines Dogs Today and Dogs Monthly.
Early reviews have said the search for a doggie star was ‘very Gogglebox friendly’. Another seasoned reviewer burst into tears several times.
ITV's Head of Entertainment, Siobhan Greene, said, “I have always loved auditions, but the chance to peel back the layers even further, and to do it in a fixed rig way, felt back to basics and I loved it from the moment I heard the pitch. I hope the audience at home will also lap up getting to see something they've only seen done on the big entertainment juggernauts, now done like this.”
Graham Smith CEO of Pet Subjects said, “We are in advanced talks to produce a spin-off series concentrating on Pet Subjects, sharing the highs and lows of our canine world and meeting some very interesting celebrities and companies along the way who visit our offices.
Spoiler Alert: the winner of the show and the new face of PurrfectlyYappy is Cyril. Cyril is a 15 months old Griffon Bruxellois. You can shop Cyril's Selection here. Did you pick the same winner as we did? Let us know your thoughts.