Research finds many dog owners ‘unaware’ of dental health issues

Research from Purina Dentalife has found that almost a third of dog owners believe bad breath is normal for dogs, while one in four say they would not be able to tell if their pet’s teeth or gums are healthy.

The study, carried out with vet Dr Paul Manktelow, aims to help owners recognise early signs of dental problems and encourage better dental care routines. The findings reveal that only a quarter of owners would recognise symptoms such as excess drooling or changes in mood and behaviour as possible signs of dental disease.

Dr Manktelow said, “Dental disease affects over 80% of dogs over the age of three and often goes unnoticed. Early signs like bad breath, red or swollen gums, and tartar build-up can be easily missed, but the infection can progress and impact a dog’s overall health. That’s why daily dental care matters. Regular brushing is ideal, but many owners find it challenging. Dental chews like Purina Dentalife can be a helpful part of the routine.”

The survey also showed that 42% of owners say their dog has bad breath, 24% have noticed them struggling to eat, 23% have seen inflamed gums and 13% have observed their pet pawing at their mouth. Despite this, only 41% would take their dog to the vet straight away if they suspected dental issues.

One in three admitted they would delay a visit, hoping the problem would resolve, while 22% said they would look online first. Of those searching online weekly for information about their dog’s health, 74% reported feeling more confused afterwards.

According to the research, 61% of owners give their dog chews or sticks for oral hygiene, 43% arrange professional cleans with a vet, and 40% brush their pet’s teeth at home. Among those who do not brush, 34% said their dog would not allow it and 14% felt it was unnecessary.