After their successful work in reporting illegal badger persecution, animal welfare charity, Naturewatch Foundation is extending their dog welfare campaign work into reporting illegal puppy farming with the launch of Hotline 4 Puppies.
Hotline 4 Puppies will allow people to report named individuals that they suspect of being involved in puppy farming. The project includes a covert online investigation undertaken by undercover specialists and coincides with the recent third party sales regulations, Lucy’s Law, being agreed in Parliament.
Sadly, puppy farming is rife in the UK. A puppy farm is an intensive dog breeding facility where the welfare of dogs is often disregarded in order to maximise profits. Figures show that up to 400,000 farmed puppies are sold to the British public every year and increasingly online.