The idea for Siccaro came to the makers after they had developed a super-absorbent material for use in professional hair salons. At that time they were working together with a leading English chain of hairdressers which had asked Siccaro to find a solution to drying hair more quickly and more efficiently than the conventional towels and micro-fibre cloths. After one and a half year’s development, Siccaro and their suppliers had found the recipe for a super-absorbent material which can be reused, maintains its structure and did not produce lint. A friend of the makers asked permission to borrow a few metres of the material to take home to use when she washed her king poodles. She fashioned a simple ‘robe’ out of it to use to dry her dogs, and thus a new idea was born.